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Plugin Development - 

Auto Valuation WordPress Plugin with API & CRM Integration

A WordPress vehicle valuation plugin with real-time API pricing, a custom rule engine, and automated CRM lead capture.
Live pricing + CRM capture
2 weeks

GoHighLevel APIJavaScriptMySQLPHPREST APIWordPress

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Project Summary

Autoccasioni Milano needed Plugin Development that could match the ambitions of the project — not a template solution, but something built specifically for how their business works. Operating in the Local Services space, the brief covered both immediate functional needs and longer-term maintainability.

ConicPlex handled the project from brief to delivery in 2 weeks, working in WordPress alongside the wider stack. This plugin development project built a custom WordPress plugin that dynamically calculates a car’s estimated value based on multiple parameters, using real-time data from a third-party API.

The goal was a system the client could rely on and grow with, not one that would need rebuilding when requirements evolved. Every decision, from architecture to UI, was made with that long-term value in mind.

The problem

An automotive business needed an intelligent vehicle valuation system that could give visitors a credible price estimate based on real market data, then feed that interested visitor straight into the sales team’s CRM without any manual lead entry.

What we built

This Plugin Development project built a custom WordPress plugin that dynamically calculates a car’s estimated value based on multiple parameters, using real-time data from a third-party API. Users select details such as model, variant, fuel type, and condition, while a custom-built Rule Engine adjusts values based on admin-defined logic like mileage or condition. GoHighLevel CRM API integration automatically captures each valuation as a lead.

Delivered

Everything shipped in this build

  • Custom WordPress Plugin Development
  • Real-time third-party API valuation integration
  • Dynamic multi-step vehicle selection form
  • Custom Rule Engine for pricing logic
  • GoHighLevel CRM lead capture automation
  • Scalable, performance-optimized architecture

The result

Outcomes that mattered

  • End-to-end plugin design, development, and deployment
  • An automated lead generation system tied directly into the CRM
  • Built-in dynamic logic supporting custom pricing and valuation rules
  • Robust scalability for high-traffic usage

Automotive valuation tools convert best when the number feels accurate and the follow-up is immediate. This Plugin Development delivers both, pairing real-time pricing with automatic CRM capture.

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