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UI/UX Design - 

MacDuffMarine Website Design & Development

A Figma-to-WordPress design and build for a Florida marine products company, showcasing boat lifts, docks, and installation services.
Figma to WordPress
2 weeks

CSSElementorFigmaHTMLJavaScriptWordPress

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Project Summary

MacDuff Marine needed UI/UX Design that could match the ambitions of the project — not a template solution, but something built specifically for how their business works. Operating in the Local Services space, the brief covered both immediate functional needs and longer-term maintainability.

ConicPlex handled the project from brief to delivery in 2 weeks, working in Figma alongside the wider stack. Our UI/UX design process started with a structured Figma prototype covering navigation, product categorization, and calls to action, then moved into WordPress Development using Elementor for precise implementation.

The goal was a system the client could rely on and grow with, not one that would need rebuilding when requirements evolved. Every decision, from architecture to UI, was made with that long-term value in mind.

The problem

Waterfront property owners researching boat lifts, docks, and installation services need to compare options quickly. MacDuff Marine needed a website that presented its range of marine products and expert installation clearly, with an interface that felt as professional as the work itself.

What we built

Our UI/UX Design process started with a structured Figma prototype covering navigation, product categorization, and calls to action, then moved into WordPress Development using Elementor for precise implementation. Service listings and image galleries gave the product range a clean, engaging presentation, contact forms handled customer inquiries, and SEO optimization was applied throughout to support local search.

Delivered

Everything shipped in this build

  • Figma Prototype Design
  • Figma to Elementor Conversion
  • Service Listings & Image Galleries
  • Contact forms for customer inquiries
  • Responsive design for all devices
  • SEO Optimization

The result

Outcomes that mattered

  • A clear showcase of MacDuff Marine’s full range of services and products
  • A user-friendly interface built to improve customer engagement
  • Improved site structure and content for stronger search visibility
  • A design that matches 13 years of marine industry experience

Marine product companies sell on trust and expertise as much as inventory. This UI/UX Design work presents both clearly, with a structure built to support ongoing local search performance.

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